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Landmark, multi-year agreements will enable largest
reach for NHRA Mission Foods Drag Racing Series events
in NHRA’s 75-year history
INDIANAPOLIS (Sept. 30, 2026) – NHRA officials announced
it has reached new, landmark multi-year media rights
agreements for the Mission Foods Drag Racing Series with
three standout distributors – FOX Sports, The CW Network
and FloSports – positioning NHRA to enjoy the largest
household reach in its 75-year history.
Starting during the 2027 season, NHRA will have a total
reach of more than 125 million households, giving NHRA
its biggest-ever media presence.
FOX Sports and The CW will carry all 20 NHRA Mission
Foods Drag Racing Series events on raceday, with FOX
Sports showcasing the first 13 races of the 2027
campaign, which kicks off with the NHRA Winternationals
on Feb. 18-21 at In-N-Out Burger Pomona Dragstrip. FOX
Sports telecasts will continue to include a mix of
coverage on the FOX broadcast network and FS1, as well
as streaming on the FOX One app, showing eliminations
action on Sunday as well as a qualifying highlight/recap
show on Sundays.
As part of this historic arrangement, NHRA is also
thrilled to welcome two new partners in The CW and
FloSports, which will both broadcast NHRA Mission Foods
Drag Racing Series action for the first time.
The CW will be the exclusive broadcast home on raceday
for the final seven races of the season, including the
world’s biggest drag race, the prestigious Cornwell
Quality Tools NHRA U.S. Nationals, and the full six-race
Countdown to the Championship playoffs. Sunday
eliminations on The CW will also be available to stream
on the ESPN App for ESPN Unlimited subscribers.
FloSports will make its FloRacing channel the streaming
home for live qualifying action in the NHRA Mission
Foods Drag Racing Series and eliminations on Sunday.
These events and the NHRA partnership will be supported
by an extensive line-up of original content, editorial,
and social programming on FloRacing.
“This is a truly major moment for NHRA and for the
future of our sport. These agreements with The CW
Network, FOX Sports and FloSports put NHRA racing in
front of fans in more ways and on more platforms than
ever before,” NHRA President Glen Cromwell said.
“Celebrating our 75th anniversary in 2026, we continue
to see tremendous momentum and growth in our audience.
“These new media relationships give us a huge
opportunity to build on that and continue to reach new
fans and introduce them to the incredible competition,
drivers, race teams and excitement that make NHRA Drag
Racing so special. We’re extremely proud of these
agreements for our race teams, tracks and sponsors, and
we’re thrilled to see NHRA’s continued growth with our
partners at The CW Network, FOX Sports and FloSports.”
The CW Network
NHRA will make its 2027 debut on The CW at the world’s
biggest drag race at Lucas Oil Indianapolis Raceway
Park, kicking off what will be a massive seven-race
stretch broadcasting eliminations on the network. The
addition of The CW also ensures NHRA will enjoy the most
over-the-air broadcasts in its history between FOX and
The CW, giving the six-race Countdown to the
Championship playoffs a larger household reach and its
biggest spotlight yet.
Race fans will also be able to watch NHRA action on The
CW via CW Sports streaming on The ESPN App with an ESPN
Unlimited subscription.
“The CW has quickly become a top-tier broadcast
destination for motorsports fans, and we are thrilled to
add NHRA events to our growing portfolio of CW Sports,”
said Mike Perman, Senior Vice President, CW Sports.
“Beginning next fall, these seven adrenaline-packed NHRA
playoff races will pair perfectly with the action of the
NASCAR O’Reilly Auto Parts Series, making weekends on
The CW the premier television home for all racing
enthusiasts.”
FOX Sports
NHRA and FOX Sports will continue a thriving
relationship that first began in 2016 and continued with
a multi-year extension in 2021. Starting in 2027, 2-3 of
the first 13 events of the year will air on FOX, with
the remaining airing on FS1, as well as coverage on the
FOX One app.
Sundays on FOX Sports will also include a comprehensive
recap/highlight show to set up elimination action. There
will also be robust motorsports promotion on FS1
broadcast windows, a staple of the longtime
collaboration between NHRA and FOX Sports.
“It’s fantastic to continue our long-standing
relationship with the NHRA,” said Bill Wanger, FOX
Sports EVP, Head of Programming and Scheduling. “With a
sport built on speed, adrenaline and mechanical mastery,
being able to continue to deliver the blink-of-an-eye
action across FOX Sports platforms to the NHRA’s
dedicated fan base highlights the commitment to our
motor sports lineup.”
FloSports
NHRA and FloSports will enter into a first-ever
agreement starting in 2027, with the platform serving as
the live streaming home for NHRA Mission Foods Drag
Racing Series qualifying and eliminations.
Through the agreement, FloRacing will exclusively stream
all rounds of qualifying live at every national event,
marking an ideal opportunity for both partners.
FloRacing will also show Sunday eliminations, with race
fans able to enjoy NHRA racing, alongside the largest
grassroots motorsports portfolio in the world with more
than 1,800 race events fueling 365-day coverage of
NASCAR, short track, sprint cars, dirt, drag racing,
late model and more.
“The NHRA is the crown jewel of drag racing and is going
to be a standout addition to a FloRacing portfolio that
is quickly becoming an essential destination for drag
racing fans,” said Michael Rigsby, GM of FloRacing. “We
plan to give fans a deep dive into the sport and its
drivers that will extend beyond our live streaming
coverage.”
For more information on NHRA, including the full 2027
schedule or information on the rest of the 2026
campaign, visit www.nhra.com.
***
About FOX Sports
FOX Sports is the umbrella entity representing Fox
Corporation’s wide array of multi-platform US-based
sports assets. Built with brands capable of reaching
more than 100 million viewers in a single weekend, the
business has ownership and interests in linear
television networks, digital and mobile programming,
broadband platforms, multiple web sites, joint-venture
businesses and several licensing relationships. FOX
Sports includes the sports television arm of the FOX
Network; FS1, FS2 and FOX Soccer Plus. FOX Sports’
digital properties include the FOX Sports App and
FOXSports.com, which provides instant scores, stats and
stories from across the sports world. Live streaming
video of FOX Sports content is available via FOX One,
Fox Corporation’s wholly owned, direct-to-consumer
subscription streaming service. Also included in FOX
Sports’ portfolio are FOX’s interests in joint-venture
businesses Big Ten Network and the UFL and a licensing
agreement that established the FOX Sports Radio Network.
About The CW Network
The CW is one of America’s premier broadcast networks,
delivering 18 hours per week of primetime entertainment
and children’s programming plus, on average, more than
13 hours of sports programming every weekend. CW Sports
is the broadcast home to almost 700 hours of sports
programming annually, including the NASCAR O’Reilly Auto
Parts Series; WWE NXT; college football and men’s and
women’s basketball from the ACC, Pac-12 and Mountain
West conferences; AVP beach volleyball, Professional
Bull Riding Team Series; and Professional Bowlers
Association (PBA) events. Beginning Summer 2026, CW
Sports content will be available on the ESPN App to ESPN
Unlimited Plan subscribers. CW Entertainment offers a
variety of popular scripted and unscripted programming,
including Wild Cards, Sullivan’s Crossing, Police 24/7,
Penn & Teller: Fool Us, Scrabble, and Trivial Pursuit.
The CW’s primetime and other entertainment programming
can be found on the CW App, available for free to
consumers on all major platforms, and beginning Fall
2026 will be available in a CW-branded hub on The Roku
Channel. The CW is owned by Nexstar Media Group, Inc.
(NASDAQ: NXST), a leading diversified media company. For
more information about The CW, please visit www.cwtv.com.
About FloSports
FloSports is the leading digital platform for
underserved sports, combining live and on-demand
streaming, original programming, data, and technology to
help sports grow their audiences and build sustainable
businesses - from youth to professional levels.
By bringing thousands of events and communities onto one
platform, Flo creates scale where none previously
existed, connecting passionate fans with the sports they
love while giving athletes, organizers, and rights
holders the tools to reach and engage a global audience.
Flo streams more than 55,000 live events annually across
sports including motorsports, wrestling, hockey, track &
field, cheer, jiu-jitsu, NCAA Division II and III
athletics, and more. It holds more than 600 rights
agreements with organizations including NASCAR, USA
Wrestling, Varsity Spirit, the American Hockey League (AHL),
High Limit Racing, the Tour de France, the Wanda Diamond
League, and 20+ NCAA conferences, to bring world-class
competition to fans around the world.
For more information, visit flosports.tv.
About Mission Foods
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s
leading brand for tortillas and wraps. MISSION® is also
globally renowned for flatbreads, dips, salsas and
Mexican food products. With presence in over 112
countries, MISSION® products are suited to the
lifestyles and the local tastes of each country. With
innovation and customer needs in mind, MISSION® focuses
on the highest quality, authentic flavors, and providing
healthy options that families and friends can enjoy
together. For more information, please visit https://www.missionfoods.com/
About NHRA
NHRA is the primary sanctioning body for the sport of
drag racing in the United States. NHRA presents 20
national events featuring the NHRA Mission Foods Drag
Racing Series and NHRA Lucas Oil Drag Racing Series, as
well as the JBS Equipment NHRA Pro Mod Drag Racing
Series presented by Elite Motorsports and NHRA Flexjet
Factory Stock Showdown™ at select national events. NHRA
provides competition opportunities for drivers of all
levels in the NHRA Summit Racing Series and NHRA Street
Legal™. NHRA also offers the NHRA Jr. Street® program
for teens and the Summit Racing Jr. Drag Racing League®
for youth ages 5 to 17. With more than 100 Member
Tracks, NHRA allows racers to compete at a variety of
locations nationally and internationally. NHRA’s Youth
and Education Services® (YES) Program reaches over
30,000 students annually to ignite their interest in
automotive and racing related careers. NHRA’s streaming
service, NHRA.tv®, allows fans to view all NHRA national
events as well as exclusive features of the sport. In
addition, NHRA owns and operates three racing
facilities: Gainesville Raceway in Florida; Lucas Oil
Indianapolis Raceway Park; and In-N-Out Burger Pomona
Dragstrip in Southern California. For more information,
log on to www.NHRA.com, or visit the official NHRA pages
on Facebook, Instagram, Twitter, and YouTube.
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